CHICAGO SYMPHONY ORCHESTRA

CSO: IN TUNE WITH ITS AUDIENCE

When it comes to improving the audience experience, even the world’s great orchestras need to keep their eyes and ears open. The Chicago Symphony Orchestra was no exception.

Crain had long produced custom print materials to reach a sophisticated audience for this 125+ year institution. Spectacular print programs for individual events — along with an overarching annual program — targeted aficionados and professionals throughout Chicago.

But print cannot hit a high note alone. So we created the CSO eNotes app: an immersive digital version of the printed program, promoted to patrons through email and other communication channels.

Engaging and expertly written notes about the music. In-depth biographies of performers. Snapshot profiles of CSO musicians. Feature-length articles and more. The eNotes app had it all, and was downloaded over a thousand times by patrons in search of a more engaging experience before and after each performance. Bravissimo.