Client objective: The Feinstein Institute for Medical Research, a pioneering nonprofit research institute focused on immunology, inflammation, neuroscience and behavioral medicine, needed a report that apprised its supporters of its important work. It partnered with Crain’s New York Custom Content Studio for its editorial, production and distribution expertise and a fresh perspective.
Solution: Crain’s New York Business Custom Content Studio worked with the group, leveraging its editorial expertise and design capabilities to tell the story of the Institute’s achievements in a visually striking 39-page high-quality print report.
Of the 15,000 printed reports, 9,500 were polybagged with a note from the Institute’s senior team and mailed first class. Another 900 were used at the donor meeting and the rest were reserved for ongoing distribution by the Institute.