GE HEALTHCARE

GE Healthcare

Client objective: Help GE Healthcare start a conversation with health care industry prospects, demonstrating its niche expertise in Revenue Cycle Management.

Solution: Modern Healthcare Custom Media reached deep into its health care industry expertise to create a custom, 10-page white paper, “Automated Revenue Cycle Management: Improving financial performance in uncertain times.”

Our writers and editors worked with subject matter experts and GE Healthcare clients to research and report on the topic from all angles. The thorough writing, editing and design process — in which GE was involved every step of the way — led to a content asset that eventually was distributed to a portion of the Modern Healthcare audience and was used in a follow-up communication to a Modern Healthcare custom webinar.

The white paper is GE Healthcare’s content to own, keep and distribute elsewhere.