Client objective: Wittmann Battenfeld is a leading manufacturer of injection molding machines for the plastics industry. Seeking to attract more decision makers to its open house where it showcases new product launches, it partnered with Plastics News Custom Media for marketing services.
Solution: Plastics News created a multimedia marketing platform for Wittmann’s Open House targeting its influential readers. To drive attendance, Plastics News used email and telemarketing.
At the open house, Plastics News Custom Media also provided a print/photo journalist and a video production crew, conducting interviews with key executives and customers.
As a follow-up to the event, the team produced a print advertorial that ran in Plastics News and a video for Wittmann to use in future marketing efforts.
Results: Attendance to the Open House hit a record high of 300, 100 more than the year before. The client attributed the increase directly to the Plastics News’ marketing support. It also benefited from thought leadership driven by the advertorial placement in Plastics News after the event and a video for use in marketing its new product launches throughout the year.